Meet our founder

Everything created here is handmade from scratch by my hands, to be precise. And since those very hands will cut, stitch, finish, and package your order, perhaps we can get acquainted.

I grew up surrounded by the endless beauty of South Africa. My Dad’s love of the outdoors was infectious. If we weren’t navigating the plains in 4x4s we were halfway up a mountain or exploring the wrecks off the African coast. Since childhood diving has been my sanctuary – a mesmerising, weightless silence where I could lose myself and find myself. It was important to reflect this in my collection, and each of my designs takes its name from ocean life.

Next stop, 2003 - bright lights and the big city. In fifteen breathless years leading corporate design projects in central London, I learned to understand and appreciate the interplay of shape, colour, light and texture, and honed my eye for detail. Until one day my husband surprised me with an introductory handbag making workshop. And I was hooked.

Creating something that combines function, craftsmanship and individuality, whilst also constructed sustainably and by hand, is fulfilling. I am proud of the bags that bear my name and excited at where I can take my label, and where it will take me.

And with that, we are up to date. Here I sit in my studio, as you read my life story. Albeit the abridged version.


We believe there is a rare, powerful beauty in taking what has been discarded or dismissed, and letting it live again.


We’ve chosen leather for its natural beauty, its strength and its durability.

We work with leather that would other wise be discarded. Saved from landfill it is naturally tanned and coloured with sustainable organic dye to retain its biodegradability.  


As a fabric it is both natural and biodegradable.

We use organic and recycled cotton, produced with the least possible consumption of water and pesticides. 

This means that not only is it better for the environment but it's better those who harvest and manufacture it.

Dead stock

We use end of line or unwanted fabric to line our bags, this means that we are not creating more but rather using what already exists.

Sometimes there will be a slight difference in the colour of our beautify blue lining, but we believe that this only adds to the uniqueness of your bag.


Cardboard, paper and cotton are all used as part of our packaging

We keep branding to a minimal, our boxes are recycled & recyclable but we’d like them to have more than one life in their current state, that’s why we keep our boxes branding free.

Be creative & use them as a storage box, decorate them to add a personal touch to a gift or come up with something unique. We’d love to see how you’ve given your box a second life #tdlboxed 


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